Video: Organizing Strategy for Advocacy Campaigns

In this midst of all the transition brought on by the Covid-19 pandemic, the fatal flaws of our societal systems are becoming more apparent to the every day person. Some have been thrust into an environment where they have to advocate for their housing, access to health, and social supports for the first time in their lives. While others who have already been systematically pushed to the margins are suffering more than ever.

To support those who are entering into a new role of advocacy and community organizing, I wanted to share what I’ve learned through my 6 years of advocacy experience and from community organizations dedicated to building capacity in this field. I want to give a special thanks to Organize BC who shared with me much of the materials offered in this training video. With that said, this knowledge comes from lived experience of the communities who fought for their rights in the Civil Rights, Farm Workers and Labour movements. Their leadership, efforts and actions have been researched, analyzed and consolidated into a teachable format by Marshall Ganz. With that said, I hope this hour long training video provides you with some useful tools to build a more just world.

I acknowledge that this is my first time making a training video of this nature and I welcome any feedback you have. I also acknowledge I hold a lot of privilege and therefore have many blindspots. I’m working to do better in identifying those blindspots and reduce the harm that I may cause. As I humbly fumble through this learning process I welcome your thoughts, emotions, and concerns. Please feel free to email me directly at arielleserenahoughton@gmail.com or pop them in the comments below.

Thank you!


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